منابع مشابه
Comparative Analysis of Marketing Strategies for Manufacturers' and Retailers' Brands
Manufacturers and retailers have chosen varied brand portfolio structures for business performance. This study surveys consumer attitudes toward manufacturers’ brands and retailers’ store brands chosen from Taiwan retailing outlets. Research findings indicate that manufacturers’ brands intensify high quality and high price strategies, pursue appropriate promotion activities, and develop brand e...
متن کاملThe Role of Strategic Pricing by Retailers in the Success of Store Brands
A number of papers have evaluated demand and cost based explanations for the rapid growth and success of store brands. However there has been little empirical investigation of the strategic role of the retailer in facilitating the success of store brands. In this paper, we examine the pricing behavior of a retailer in the ready to eat (RTE) breakfast cereal category in investigating whether and...
متن کاملYouth preferences for cigar brands: rates of use and characteristics of users.
OBJECTIVE Youth use of cigars has increased in the USA. Understanding brand preference among youth could help explain the attraction to cigars, and develop prevention strategies. This study reports on youth characteristics associated with preferences for cigar brands. DESIGN Data are presented on 5006 students in grades 7-12 (ages 12-18 years) in classrooms administered the cigar use reasons ...
متن کامل'Cool', Brands and 'Cool' Brands
The term ‘cool’ is widely used expression in popular culture. This word is prefixed liberally with anything including people, behavior, place and brands. Notwithstanding ambiguity about what it stands there is complete clarity that it certainly adds value. ‘Cool’ in this perspective is precious resource which can be used in brand building. The authors’ exploration into its genesis and meaning r...
متن کاملLiving Brands Requirements for Brands in the Digital Economy Redefined
The marketing discourse of the past 10 years was dominated by stagnation and depression. Advertising at the edge of perception, inexpedient segmentation of target groups, continuously revised and adapted manifestations of marketing tools provoking at best a three to five percent return, squibbed marketing budgets – the former marketing director of Coca Cola, Sergio Zyman, preaches the ”The end ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Journal of Food System Research
سال: 2020
ISSN: 1341-0296,1884-5118
DOI: 10.5874/jfsr.26.4_319